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Engagement, Retention, and Communication
This layer manages communication, retention mechanics, and player engagement across the platform. It connects system events with user-facing actions.
What It Covers
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Messaging and notifications
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Bonus and promotion systems
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CRM integrations
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Affiliate tracking
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External communication channels
How It Works
User action → system event → triggers communication or reward → user engagement increases → lifecycle continues
Key Components
Messaging
Notifications
Bonus
CRM
Affiliates
Telegram
Intercom
Integrations
What this means in practice:
Full access to source code and system component
Internal control over development and releases
No reliance on external providers
Responsibility for infrastructure, maintenance, and scaling
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